CYMBA: Charity TV text appeal specialists

Cymba are leaders in charity TV advertising campaigns that require mobile engagement, or to process the now familiar text donation. We have been involved in DRTV for many years and have supported over a hundred television commercials (May 2013) and their respective follow up mobile recruitment activities.

Mobile is the perfect media and TV a great channel to deliver a supporter message and to process a donation in an instant.

Typically, charity TV advertising has the primary purpose of new acquisition. The support sought is usually financial but where this was generally limited to promoting a telephone appeal line answered by a fundraising agency contemporary commercials often look to engage, and start a valuable donor journey via the mobile phone; via an initial text donation and/ or call-back.

Supporters can choose to call express their support by texting a charity short code. The advertised charity text number can be setup on our systems to either process a single donation or take a regular monthly payment made via our proprietary fundraising and communication system called Connected™
Many regular giving recruitment campaigns that seek a vital monthly gift now choose to include Connected to uplift call-back conversion and reduce donor attrition rates – the fiscal (mobile) results we have helped establish by working with leading charities such as UNICEF and SENSE work for DRTV but also for integrated new media campaigns as well as established fundraising activities such as press, outdoor and face-to-face prospecting.

“Thanks - we’re over the moon”

- Christmas DRTV campaign for charity SENSE
To learn more about DRTV fundraising call our team of friendly experts on 0845 08 29622.

Our messaging applications and systems are also be used for campaigning with the objective of generating petition signatures or other non-financial expressions of support. Cymba are experts in voting, audience participation, charity SMS competitions, raffles and instant win promotions - all accessed by a mobile phone.

Call 0845 08 29622 or email us to learn more.