Brand and consumer interaction through Text to Win promotions

Type of promotions can be:

• Skills-based quiz e.g. correct answer A, B or C
• Tombola or random winner
• Verify a promotional on pack marketing code
• Low bid reverse SMS auction

Text to win competitions are typically used by brands for consumer interaction and product promotion.
Promoted from any media:

• TV
• Radio
• Print
• Digital
• In-store
• On-pack

A text to win promotion is often found on a pack of something, a bottle or can of drink. The consumer is encouraged to participate by sending a text message to a shortcode number to enter the competition.

Brand benefits include:

• Immediate brand/customer interaction
• Great brand experience
• Increased product recall

The promotion can be used to generate revenue using what’s called a reverse billing premium text i.e. the reply text message “Thanks for entering…” can facilitate a charge (in accordance with your T&C’s) sent to the participant’s phone. Alternatively we manage the messaging as standard network rate e.g. “Your standard text charge applies...”

Mobile agency Cymba work with brand and marketing agencies and have enabled successful text to win competitions for the launch of The Mummy on DVD, Hannah Montana magazine as well as on pack promotions for Newcastle Brown Ale and Tuborg beer.

We look forward to providing your brand with the most effective mobile marketing available.
Call our friendly team of experts on 0845 08 29622