CHARITY SMS MARKETING
Marketing and Fundraising Services, by CYMBA.
Mobile is the perfect channel to deliver your supporter message.
SMS marketing can be used in different ways to communicate with a supporter - to elicit a response at the point of advertising, process a donation, promote awareness or respond to a disaster, distribute mobile content, event pre-registration and redemption, and reminder applications. Drive participation and encourage a fast text response across many channels. Popular charity touch points include:
• Print media
• Train and tube posters
• Street prospecting
SMS is fast becoming the primary communication channel for many charities and we believe that single and regular mobile payments will rapidly become the first choice for today’s digital donor.
SMS marketing is measurable. Cymba are experts with inbound and outbound intelligent tracking for data analysis. Our integrated channel approach now serves over 60% of the UK’s most popular non-profits. We are proud of this. We help charities measure response, recruitment, retention and reactivation.
As digital fundraising continues to grow at a rapid pace fundraisers are continually implementing SMS marketing to start a donor journey; to initiate a conversation and to express support for their cause through the use of single and regular SMS donations. Cymba are well placed to support charities and their lead agencies with mobile giving applications and systems integration so as to aggregate your marketing effort to reach supporters via every channel possible. SMS is:
• Well understood
Cymba partner with many leading fundraising and media agencies to further explore ways to fundraise using mobile messaging and continue to push into new areas of messaging applications for the third sector.
A well thought out mobile marketing campaign can make engagement and conversion opportunities very attractive to charities.
Use SMS marketing to help capture prospect attention and drive response – ultimately converting interest into financial support.