REGULAR TEXT GIVING (...since JAN 2011)
CONNECTED™ Leading regular giving mobile fundraising platform, by CYMBA.
The first system of its kind to support SKIP™ regulatory approved feature.
The system uses HMRC VAT approved premium messaging to take a regular charity payment by text message. The text donation is accessed and controlled from a supporter’s mobile phone. Each week or month a donor can choose to do nothing or SKIP a payment.
Payments are debited from available funds on PAYG mobiles or will show on a contract phones monthly statement.
In developing a groundbreaking and compliant system we must thank the UK regulator (PhonepayPlus) for their support and advice, as well as fundraising agencies and clients such as UNICEF and Christian Aid - thank you!
Thorough media and donation testing was carried out and as appeal revenues and metrics mature we continue to identify some amazing statistics and solid trends. With this information we firmly believe CONNECTED™ for the third sector is the progressive alternative to direct debit.
To put it simply - we’ve made it easy to create unique donor mobile communication that effects sign up and attrition whilst collecting regular monthly gifts by text message.
CONNECTED™ can be used to communicate supporter news and mobile content whist automating regular gifts. Mobile is fast replacing direct debit for donor recruitment across different types of media. ROI tests demonstrate a significant increase in acquisition and a decrease in donor attrition when compared to legacy direct debit across a range of media.
CONNECTED™ can deliver the technology, mobile payment process and data analytics required for the speedy adoption of regular mobile payments to the third sector.
As well as regular giving CONNECTED™ allows charities access to almost unlimited levels of mobile acquisition and retention data reports using the advanced OLAP cube.
Supporters are now able to use their mobiles to opt-in to your cause and make a regular gift or choose to SKIP a payment with a touch of their phone, or express their support via apps such as Bluefrog’s uSpace, or via a social media initiative such as Givey.
CONNECTED™ presents fundraisers with an array of opportunities. Charities that use mobile can drive recruitment, reduce attrition, influence LTV and reach donors on a deeper level.