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Why Cymba

Improving campaign ROI for the biggest charities and brands around

For two decades, the team at Cymba’s been a trusted partner to some of the country’s biggest and best-loved charities, creating strategies and campaigns to help increase donations and retain donors. 


At the heart of what we do is SMS promotions and donations, which integrate with print, digital and TV campaigns to easily connect potential supporters with charities.


Our work isn’t just confined to the charity sector, however. We partner with some of the biggest brands around to help them engage with customers and improve their campaign return on investment.


Every month, we process more than 150,000 Premium SMS (PSMS) donations, and in total, we’ve processed more than £70m in donations.


Why Cymba? It’s simple. We know how to get donors and clients over that final hurdle. We’ve got 20 years expertise of delivering results for some of the biggest brands and charities around.

Meet the team

Case studies

ActionAid text KIT campaign

Long-term Cymba client ActionAid UK does some amazing work helping women and girls who live in poverty.

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Marvel Spiderman and M&Ms competition

Marvel Studios, ramping up its promotional campaign for the new Spider-Man movie, wanted an effective retail promotion.

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RSPCA CLOVER campaign

RSPCA had observed a decline in telephone contact rates and needed to improve their return on investment.

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Cymba timeline

2009 – UNICEF’s first direct response TV ads, featuring Ewan McGregor, include Cymba’s text to donate service.


2011 – Regular text donations (RGPSMS) used in telemarketing to improve ROI.


2014 – Contact centre rates decline, and SMS becomes more popular in charity marketing.


2016 – Two-step regular text giving was introduced (converting one-off PSMS gifts into regular subscriptions).


2019 – Cymba launches society lotteries by PSMS.


2020 – Gift Aid solution introduced to increase PSMS donation value, adding 25% to average donation value.


2022 – Consent management built into the supporter acquisition journey.


2023 – RCS, WhatsApp, Google Pay and Apple Pay options to be introduced.

CYMBA timeline graphic
We provide a full suite of SMS services

We provide a full suite of SMS services, including…

  • Text donations
  • Lotteries and prize draws
  • SMS journeys
  • Gift Aid and consent
  • Microsites
  • Messaging apps
  • API and CRM integration
Learn more
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