On pack mobile marketing promotions are typically used for brand recall, often supporting a product launch.

The mobile experience can be achieved using:

• SMS
• MMS
• WAP
• Mobile content
• Mobile vouchers
• Mobile barcodes

Text to Win competitions and redeemable mobile coupons are the most popular forms of on pack mobile marketing.

A quick and easy call to action can lead to customers instantly take part in your promotion. Positive consumer involvement with your brand can lead to higher awareness, ultimately leading to an increase in sales.

On pack mobile promotions can influence in a variety of ways:

• For raising and maintaining brand awareness
• For building brand loyalty
• As a sales promotion tool
• To support a product launch
• As a redemption/coupon mechanic (viral or locked down)

Need to Talk?
No problem. Let's Talk. For on pack promotions with a mobile response call 0845 08 29622