On pack Text to Win mobile marketing promotions are typically used for brand recall and engagement; often supporting a product launch.
The mobile experience can be achieved using:
• Mobile web
• Mobile coupons
• Mobile barcodes
Text to Win competitions and redeemable mobile coupons are the most popular forms of on pack mobile marketing.
A quick and easy call to action can lead customers to instantly take part in your promotion. Positive consumer involvement with your brand can lead to higher awareness, ultimately leading to an increase in sales.
On pack mobile promotions can be used in a variety of ways:
• For raising and maintaining brand awareness
• To support a product launch
• To drive a loyalty programme
• As a sales promotion tool
• As a redemption/ coupon mechanic
• To facilitate a discount or incentive
• To integrate an online and offline marketing campaign
Cymba is a leading UK provider of text to win
competitions. Clients include Coca-Cola
. Our work also includes delivering promotions on behalf of SAB Miller
and Reckit Bankieser