UK Short Codes
are dedicated SMS marketing numbers that are 5 digits long. They are widely used by advertisers on TV, radio, in print and by outdoor advertisers to illicit a direct response, and by many charities to facilitate a mobile donation
. They are also used to great effect by brands for on-pack and in-store marketing promotions that support text to win competitions
, vouchers and loyalty programs.
Short Codes can be used to deliver access to video images, pictures and content via a bounce-back message to help drive engagement and extend the campaign reach. UK Short Codes allow brands, charities and agencies to track cross-channel direct response, communicate event-based two way messaging, manage opt-in marketing lists or make a donation to your favourite cause.
Cymba is the leading UK Short Code provider. Customers
include Coca-Cola, UNICEF
and Save the Children
Short Codes are behavioral; for customers who want to know more about your promotion or offer, or to request a call back. Short Codes are well understood, simple to use and fast. They can provide an immediate response, delivering information and content - the mobile access point to your brand promotion or charity appeal.