RCS: The Next Generation of Text Messaging

Move supporters to action with messaging that’s as powerful as your mission.


Messaging apps

Rich Communication, Real Connections

The future of mobile messaging is here!


Rich goes beyond the name - it defines the experience.  With interactive media, branded visuals, and advanced two-way engagement that rivals social apps, RCS transforms simple texts into powerful conversations.


Bring your cause to life with the rich features of RCS - share stories, showcase impact, and inspire action through interactive communication that builds trust and long-lasting supporter relationships.

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The Trust Factor

Unlike SMS, which shows only a phone number, RCS displays your verified brand identity - complete with name, logo, and badge.


Why is a verified sender in RCS so valuable?


  • Instant Trust – Supporters know the message is truly from your brand.
  • Fraud Protection – Reduces phishing risks and increases confidence.
  • Higher Engagement – Trusted messages get more opens, clicks, and responses.
  • Stronger Relationships – Professional, secure messaging builds long-term loyalty.


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Single and regular text donations being made on a mobile phone
a pile of colorful pool balls with numbers on them

Own every message

With RCS, every message carries your brand identity, logo, colors, and name - directly inside the messaging app.  It builds trust, captures attention, and creates richer, more engaging customer conversations. 


Why it matters:



  • Professional Appearance – Messages look polished and trustworthy, not like generic SMS or spam.
  • Consistent Brand Experience – Aligns messaging with your wider marketing and visual identity, reinforcing your brand’s voice.
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Engage like an App

Take full advantage of RCS’s rich content capabilities. With text, images, GIFs, audio, video, and documents, you can deliver an interactive, app-like experience right inside the messaging app. 


Why you'll love it?


  • Interactive Engagement – Keep supporters hooked with multimedia content.
  • Enhanced Storytelling – Share richer messages that convey more than text alone.
  • Seamless Experience – Give users an app-like feel without leaving their messaging app.
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Broadcast and triggered SMS – message journeys
Royal British Legion Gift Aid example

Carousels

Swipe, Explore, Engage - Bring your content to life with interactive carousels.


Why carousels work?


  • Showcase multiple products and highlight offers in a single interactive carousel


  • Guide users through app-like experiences - all directly in their messaging app.


  • Tells a Story – Perfect for step-by-step journeys, campaigns, or showcasing featured content.
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Tap, Reply, done

Suggested Actions let donors respond instantly with a single click -making engagement effortless.


Why its great?



  • Frictionless – Reply instantly with a tap.
  • Higher Response Rates – Easy actions drive engagement.
  • Guided Experience – Lead them to the next step.
  • Polished & Professional – Seamless buttons improve messaging.
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Microsites with payment integration

API and CRM integration

Cymba’s robust and scalable API enables effortless communication with your supporters by SMS directly from your CRM.


  • All our solutions are integrated at source to companion solutions from ClearCourse for integrated payment processing, data validation and mobile giving including ClearAccept, ClearDebit and Fetchify.


  • Our platforms division also includes Felinesoft, Gold Microsoft Dynamics certified professionals specialising in digital engagement and automation processes, to enable organisations to continue meeting the needs of their donors, members, and stakeholders as they evolve.
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CRM API integration