Cymba powers FLG with WhatsApp integration
Cymba has teamed up with sister brand FLG, a lead management platform used by small and medium-sized businesses to capture, distribute, and convert sales leads, to deliver a new to deliver a new WhatsApp integration. The project shows how Cymba’s expertise in messaging continues to unlock value across the group.
With 3 billion monthly users and 175 million people messaging a business each day, WhatsApp is now the go-to channel for conversations between organisations and their customers. But integrating it into lead platforms has been a challenge due to Meta’s strict compliance rules.
Cymba’s deep experience in navigating messaging standards and compliance frameworks meant we were able to enable FLG to add WhatsApp quickly and securely. By connecting through Cymba’s approved delivery partner, WhatsApp conversations can now flow directly into FLG and be recorded against contact records.
Steve Mathieson, Cymba’s Product Lead, said:
"For over 20 years, Cymba has helped organisations engage supporters and customers through messaging. This collaboration with FLG shows how our know-how can power new channels — from SMS to RCS to WhatsApp — helping our sister brands and their customers reach people where they already are.”
This integration highlights Cymba’s role in driving messaging innovation across ClearCourse, building the foundation for even richer customer engagement in the future.
