QR Code Giving
Point a phone camera. That's exactly where you want them.
Why it matters
QR code scanning is now built into every smartphone camera as standard, whether that's a charity collection point or a commercial product display. No separate app, no friction, no barrier between a moment of interest and whatever happens next. Usage grew by more than 750% once that friction disappeared, and unlike most habits from that period, it stuck. For charities, that means the hardest moments to convert - an emotional appeal at an event, a poster on the high street - are now among the easiest. For commercial brands, the same principle applies just as well to packaging, point-of-sale, and
in-store displays.
Frictionless by design
Nothing stands between the impulse and what happens next: a donation, a sign-up, or a product page. A supporter or a customer scans, and they're already there: no app, no typing, no second thought.
- Works with any phone's native camera, no app required
- Takes someone straight to the page or conversation you choose, no typing a URL
- Removes the barrier for anyone who might not navigate a website unprompted, especially older or less confident users
Everywhere a moment happens
A lottery draw is a cash-based giving product with a draw on a set date, and supporters can enter however suits them: a quick text for a one-off or trial entry, or Direct Debit if they'd rather play every week without thinking about it. Either way, it works alongside whatever else you're already running, not instead of it.
- Enter by text for a one-off try, or by Direct Debit for automatic weekly entry
- Winnings paid automatically, no forms or calls needed to claim a prize
- Runs alongside TV, print, or social to convert hand-raisers into paying entrants
Real ROI, not just a nice thing to do
Text-to-enter consistently outperforms call-centre-led sign-up, and the difference shows up directly in cost per acquisition. It also reaches supporters a direct debit ask would otherwise miss entirely.
- Lowers cost per acquisition for TV and direct mail campaigns
- Onboards supporters who might otherwise avoid a direct debit ask
- Gives a second, more popular route to entry alongside existing channels
Built to work with your existing lottery partner
Lottery giving has its own rules and its own reporting, so Cymba is built to plug straight into the infrastructure you already have. Nothing about switching to text entry means switching lottery managers.
- Integrates with all major UK External Lottery Managers (ELMs)
- A dedicated lottery-licensed shortcode runs alongside your promotional one
- Player and address data flows straight to your ELM, ready to combine with other lottery data
Cats Protection increases lottery players with a text-to-enter solution
Cats Protection is the UK's largest cat welfare charity. With a need to grow sign-ups for its weekly Win With Cats lottery and improve ROI from its direct response TV advertising, they turned to Cymba
Previously, a keyword shortcode with no financial ask meant a call centre had to follow up to set up a direct debit, an expensive extra step. Cymba's SMS Lottery Service let supporters text to enter directly, live within a month of agreeing the workflow.
Their Win With Cats lottery offers a £1,000 weekly jackpot alongside hundreds of smaller prizes, with winnings paid out automatically and no need for players to claim anything.
