Text to Donate
The simplest way to give.
One text, and it's done.
Why it matters
Cymba provides text-to-donate services for charities across the country. Whether your appeal is running on TV, online, social media, or print, donating should be as easy as sending a text. It takes seconds, and unlike almost any other channel, your supporter already has their phone in hand. With SMS open rates around 98%, and results visible in real time as donations come in, text-to-donate turns a moment of impulse into a completed gift before it has time to pass.
Simple to launch, simple to manage
An easy-to-use interface puts you in control of every message a supporter receives, without needing a developer on standby. Setting up a new campaign takes minutes, not days.
- Set up and manage a campaign in seconds
- Track income in real time via Cymba's online platform
- Customise your preferred donation value and thank you message
- A simple path from one-off to regular giving
- Supporters can reply no forms, no calls needed
Built for regular giving, not just one-off gifts
A single text can capture a one-off gift or start something that lasts years. Supporters manage their own giving arrangements once they're set up, so your team isn't fielding every small change by hand.
- Supporters can set up a regular text giving subscription
- Manage their own monthly giving arrangements, including the option to skip a month
- Skipping a month reduces cancellations compared with an all-or-nothing direct debit
Every donation builds your donor list
Every text donation is a chance to start a relationship, not just collect a gift. Capturing a phone number at the moment of giving means a thank you, an impact update, or a future appeal doesn't have to start from nothing
- Every donor captured becomes a contact for future stewardship
- Ready-made for live events, appeals tied to a broadcast moment, or a sudden surge in support
- Works across TV, radio, social, and print with the same simple shortcode
Every gift can be worth 25% more
For every £1 an eligible donor gives, your charity can claim an extra 25p from HMRC. Cymba captures that Gift Aid declaration straight after the donation, while the moment's still fresh.
- A secure link is sent by text once the donation is confirmed
- The donor's mobile number is already filled in, so all that's left is their address, needed to confirm UK taxpayer status
- Communication preferences are captured in the same journey, keeping your data GDPR-compliant
Cymba works magic on
the national value exchange campaign
"Sense needed a steady stream of fundraising income to support its work, and turned to Cymba when it launched text-to-donate campaigns. The value exchange model, offering a small item in return for a text donation, has run continuously since, giving Sense a reliable, low-friction channel that has stood the test of well over a decade"
