Text-to-Win
An invitation to win, not an ask for money.
Why it matters
Text-to-Win is a brilliant way to get people interacting with you, whether that's a charity running a prize draw that leads to a donation, or a commercial brand building excitement around a product. Most campaigns lead with the ask; this leads with a prize draw instead, no forms, no friction, just a text to take part. For charities, a donation can be included by default with a simple opt-out. It's the same mechanic Cymba has run for household names like Heineken, Maltesers, and Uncle Ben's, not just Marvel.
Simply a text and you're in
The whole entry process is one text message, nothing to download and nothing to fill in. An entrant texts a keyword, and they're already in the draw before they've had time to think twice.
- Entrants take part with a single text, no app or form
- Works on any phone, no smartphone or data connection needed
- For charity campaigns, a donation can be included by default, with an easy opt-out for anyone who'd rather not give
Built to turn prize-seekers into a real relationship
The entry is just the beginning, not the end of it. Someone who came for the prize can become a genuine supporter or a returning customer if the follow-up gives them a reason to stay.
- Every entrant has already put their hand up
- For charity campaigns, Gift Aid is captured by a secure link after the donation, when the moment feels right
- CAP-compliant draws, scheduled and run entirely within the platform
Fits alongside everything else
Text-to-Win doesn't need to be the centrepiece of a campaign to earn its place. It layers into whatever you're already running, adding a lighter, lower-pressure way in alongside it.
- Layers into events, raffles, retail promotions, and direct mail
- Real-time visibility of entries and prize claims, plus donations and Gift Aid where they apply
- You choose the rules: with or without a cancellation option
Winners claim prizes without any extra hassle
The moment of winning shouldn't come with a wait, and it shouldn't cost your team hours chasing details either. A winner finds out instantly, and claiming what they've won takes care of itself from there.
- Winners notified instantly by text, no waiting on a call centre
- A simple branded microsite handles digital or physical prize claims
- Frees your team from manually chasing or fulfilling winners' details
Spidey-senses lead Marvel Studios to Cymba
Marvel Studios: No Way Home retail promotion with M&Ms. Marvel needed a fast, cost-effective way to deliver physical and digital prizes UK-wide, having previously relied on a call centre to collect winners' postal details.
Cymba built a bespoke text-to-win promotion paired with branded microsites: winners were notified by SMS and directed to a microsite to claim a digital prize or submit postal details for a physical one.
The result was a higher prize-claim rate than the previous call-centre process, at a lower cost.
